Every winning ad has a shelf life. Frequency climbs, CTR drops, and CPA creeps up. The only durable answer is a steady stream of new creative.
The old constraint was production capacity. You could only make so many ads before the bottleneck became people, not budget.
AI removes that ceiling. Generate fresh variations daily — new hooks, new actors, new angles — and feed your accounts before fatigue sets in.
Build a system: a backlog of angles, a weekly batch of variations, and a clear kill-or-scale rule based on performance.
